Coke Zero and Diet Coke are both sugar-free beverages from Coca-Cola, but they have distinct formulations, flavor profiles, and target audiences: 1. **Flavor**: – **Diet Coke** has a unique taste that differs from the original Coca-Cola flavor. It is formulated with a different blend of flavorings, giving it a lighter taste. – **Coke Zero**, also known as Coca-Cola Zero Sugar, is intended to taste more like the original Coca-Cola. It uses a different sweetener blend to achieve a flavor profile that closely resembles the regular Coke. 2. **Sweeteners**: – **Diet Coke** typically uses aspartame as its primary sweetener. – **Coke Zero Sugar** uses a combination of aspartame and acesulfame potassium, which provides a different sweetness level. 3. **Target Audience**: – **Diet Coke** has traditionally been marketed towards health-conscious consumers seeking a low-calorie beverage, often attracting individuals looking for weight management options. – **Coke Zero** targets consumers who still want the classic Coca-Cola taste without the calories, often appealing to younger audiences. 4. **Branding and Marketing**: – The marketing campaigns differ significantly, with Diet Coke often featuring a more sophisticated image, while Coke Zero generally positions itself as a youthful and bold choice. Overall, while both drinks are low in calories and do not contain sugar, their taste, formulation, and marketing cater to different consumer preferences.

Coke Zero vs Diet Coke: Unraveling the Differences Flavor Profiles of Coke Zero and Diet Coke The **taste of Coke

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